WHO AM I?

Hi, I'm Kevin. I'm a Chicago-based graphic designer. Born in Niagara Falls, I attended Rochester Institute of Technology and received my BFA in 1997. I further attended School of Visual Arts, recieving my MFA in 2000.



I have been pleased to contribute to such companies as Sundance Channel, The Street.com, Imagination Publishing and, more recently, The Arena Group Media as a digital and UX designer. In particular, I took the lead at The Area Group to become an in-house designer for the editorial graphics department's video and article sections.

MY SKILLS

I'm fluent in all Adobe Creative Suite applications, FIgma and am experienced in making Powerpoint presentations and graphics in Excel. I have skills in management of small teams of design specialists.

CURRENT WORK

The Arena Group
2016-present • Graphic Designer
• Owned and curated digital style guides for 10+ brands (Athlon Sports, Parade, TheStreet, Men’s Journal), organizing logos, palettes, icons, templates, ad assets and creative samples in Google Drive with linked Excel index—ensuring on-demand brand consistency across editorial, product, marketing, and social.
• Managed and mentored a team of 2 junior contract designers; directed daily production and quality control of animated GIFs, HTML/print ads, newsletter creatives and MOGRT packages (Adobe After Effects, Premiere, Creatopy), delivering ready-to-publish assets for Sports Illustrated, Surfer, Parade and more.
• Designed and refined new YouTube thumbnail templates and updated channel branding for TheStreet, increasing video engagement by 20% and standardizing episode presentation across series. Viewer retention improved dramatically, driving sustained algorithmic distribution.
• Created 8 online marketing ad campaigns per year for TheStreet, helping to increase subscription sales by 50% over two years. Delivered assets included animated gifs, newsletter ads, print ads and HTML5 ads in various sizes for Sports Illustrated, Surfer Magazine, Parade Magazine and Men’s Journal.
• Designed TheStreet and Parade magazine spreads and reformatted and resized existing magazines for reprint, while retouching and color correcting photography. (Adobe Indesign, Adobe Photoshop)

Imagination Publishing, Inc.
Chicago, IL • 2012-present • Digital Designer
• Crafted UX wireframes, website designs, complex infographics, and social media graphics for multiple clients such as General Mills, Wells Fargo, U.S. Foods and Lowe’s.
• Orchestrated a series of graphics for a time-sensitive social media campaign for Box Tops for Education; set up and photographed various compositions and added copy and branding.
• Designed the award-winning website for Food Fanatics, a magazine produced for U.S. Foods.

TheStreet.com
New York, NY • Designer
• Created infographics, charts, graphs , illustrations, infographics and other visual needs for the Company Website.
• Hired and supervised interns working on all graphics for The Street’s Editorial department
• Created graphics that won a 2010 SABEW Award for Creative Use of Online Media with “The Shanghai Numbers” media page.

Sundance Channel
New York, NY • Graphic Designer
• Created engaging animated banner ads in Adobe Photoshop, email blasts and other needs for the Channel’s multiple show campaigns in WordPress.
• Designed any required bags, t-shirts, invitations, magazine ads, subway/bus ads, fliers, items for the Sundance Festival to print and display.

DOWNLOAD MY RESUME HERE.
VIEW MY FULL PORTFOLIO PAGE HERE.